Satisfy Consumers' Appetite for Video
Video is one of the most beloved forms of media on the Internet with Cisco predicting 74 percent of all Internet traffic in 2017 will be from video.
What's more, the ever-popular form of media has flexed its muscles in the digital advertising industry with 58 percent of marketing professionals stating that digital video ads drive better engagement than TV ads according to an Invodo report.
Understanding mobile's importance to advertisers, Leadbolt, a mobile marketing platform, has unveiled support for in-app video ads within its Direct Deals Marketplace, an ad exchange for advertisers and app developers.
Advertisers looking to take advantage of the new in-app video ads are able to display their ads on both iOS and Android devices with time slots lasting 15 or 30 seconds for each ad. Video ads that are displayed within the Direct Deals Marketplace are auto-playing and include mute, skip, close and replay options to enhance user control. Also, ads in the marketplace have adaptive displays which allow them to adapt to users viewing the video in both portrait and landscape mode.
“Consumers have an insatiable appetite for video,” said Dale Carr, CEO and founder of Leadbolt. “With smartphones now the first screen for many people, our new video ad format delivers on the consumer expectation for gorgeous, high quality and engaging viewing experiences. Our mobile video ads are a winning proposition on many levels, as they are proven to engage audiences, convert consumers, while allowing a seamless and enjoyable app usage experience.”