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Save Time by Auto-Syncing Your Newsletter Subscriptions

Posted on 11.10.2014

Newsletter subscription numbers are in constant flux making it difficult for e-commerce retailers to keep their email lists up-to-date.

To help retailers in this quest, Mailigen, an integrated marketing service provider, has announced the release of new extension for the popular e-commerce platform Magento.

The new extension will allow e-commerce retailers to automate two-way synchronization between their Mailigen email list and their Magento email newsletter subscriber list. Users that sign up for the retailer's newsletter on its Magento site will automatically be added to the retailer's Mailigen newsletter email list.

Also, when consumers unsubscribe from a retailer's mailing list they will be automatically taken off the Mailigen mailing list. This feature will help retailers comply with stricter anti-spam laws like those in Canada.

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“Magento is known as the third-most used e-commerce software provider to the top 500 e-retailers in the US and Canada, while European companies are following the same trend,” said Janis Rose, CEO of Mailigen. “Continuing Northern Europe's development in the e-commerce industry, we at Mailigen are developing commerce-related technologies in order to offer a full-service email and integrated marketing platform for e-business owners.”


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