Say Hello to Self-Service Merchandising
Baynote is taking the headache out of merchandising with its new self-service application Baynote VUE.
The Hadoop-based data architecture is scalable to meet the needs of growing merchants, combining big data storage, processing and machine learning with Baynote’s retail algorithms and real-time server architecture. This enables enterprise retail teams to deploy merchandising and personalization strategies across a number of products, categories, pages and devices simultaneously.
Baynote VUE provides an intuitive interface (see screenshot below) that guides users through self-service tasks, and provides a straightforward reporting dashboard that with custom reporting capabilities, as well as APIs for data transfer.
“E-commerce is highly competitive and growing fast as retailers have more products, faster turnover and shoppers demanding relevant, personalized experiences however they shop,” stated Bill Hustad, CEO, Baynote. “Retail innovation is being driven by customer expectations and merchants need to be responsive. Baynote VUE puts the power of a modern big data platform directly in the hands of merchandisers, enabling them to deliver the breakthrough customer experiences that ultimately increase order values, conversion and revenue.”