Scalable vs. Responsive Email Design
According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a smartphone and that figure is expected to reach 57.3 percent by the end of the year.
These consumer consumption habits have plenty of ramifications for e-commerce merchants, especially where email is concerned. For a look at why, as well as what can be done to cater to these on-the-go consumers, check out Yesmail's infographic on Scalable vs. Responsive Email Design below.