Scaling Customer Education
Cloud-based learning management system (LMS) Skilljar, which provides a customer onboarding and training, recently announced an integration with Pardot's B2B marketing automation solution.
The integration will enable B2B marketers to nurture and engage customers in more relevant and personalized ways, triggering workflows based on customer training activity, learning plan progress, assessment scores, certification data and more.
"We are thrilled to better serve our clients who rely on Pardot for customer communications," said Sandi Lin, co-founder and CEO, Skilljar. "This integration further extends our philosophy of enabling a seamlessly connected application ecosystem. We look forward to helping our clients better educate and train their customers, partners, and employees at scale."
A learning management system connected to a marketing automation solution actually makes a terrific amount of sense. Combining features of a learning management system (which helps companies organize information in useful ways) and a marketing automation solution (which enables companies to distribute and measure) should provide effective for those looking to both accelerate and improve their onboarding and training initiatives.