Scan-to-Login for Retailers: Zapper in Focus
Internet retailers have long struggled with how to turn digital browsers into genuine registered buyers (and loyal ones at that).
The problem has been that users (consumers, shoppers, etc.) just don't want to go through the hassle of completing one more lengthy registration/subscription form - opting to leave entirely instead of taking the minute or so it typically takes to fill out the form.
Social login has been a boon to retailers in this regard of course but there are other technologies emerging which warrant closer examination. For example, the new scan-to-login service from Zapper.
The recently launched Web service essentially removes the common registration, login, and checkout barriers as users simply scan a code with their smartphone (after installing the Zapper app on their smartphone). The users' scan creates an authenticated “handshake,” securely passing user details to the website backend. Pretty simple on the whole but who's to say if users will want to download an app for the sole purpose of registering, logging in or purchasing from a handful of merchants. The good news is that the service already works with platforms including Wordpress, Joomla and Drupal - so it's get a head start in that regard.
“Website owners understand that anything that helps their customers make a purchase is a tremendous advantage,” says Maurice Karpes, Product Manager at Zapper. “Scan-to-Login was designed to enhance e-Commerce, helping customers move quickly once they’ve made the purchase decision. We’ve been getting great feedback on it."