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SDL Helps Enhance the Customer Experience

Posted on 5.10.2015

SDL has introduced a new component of its Customer Experience Cloud, dubbed the Digital Experience Accelerator.

The Digital Experience Accelerator is designed to reduce website implementation time from weeks to days, thus reducing operating costs. The component is based on years of industry best practices and can be leveraged right out-of-the-box or customized to meet specific needs. It is also important to note that the open-source based Digital Experience Accelerator can be extended with other capabilities from SDL partners.

“Enhancing the customer experience starts with a brand’s ability to get things done right, giving them the time needed to focus on the consumer and allowing them to make decisions that positively impact their bottom line,” said Mark Lancaster, SDL CEO and founder. “With the release of our Digital Experience Accelerator, we’re making it possible for organizations to be more efficient with less and provide the opportunity to focus on other critical elements of business, resulting in measureable customer experience success.”

In fact, organizations can leverage SDL’s Web experiences management technology to deliver meaningful Web and mobile experiences with minimal development and setup effort through the re-use of content, assets, customer profiles and rules. Business users can also take advantage of rich features to deliver more engaging experiences, including in-context editing, rich media, targeting, personalization and localization.

Plus, brands looking to deliver a blended marketing and commerce experience can extend SDL’s Digital Experience Accelerator with an e-commerce accelerator to enable commerce in Web content management led environments. The current e-commerce accelerator works with hybris, while additional accelerators for other commerce vendors are planned for the future.

“Today's brands require responsive, flexible and integrated platforms to build relevant and innovative experiences that create a constant connection with their consumers,” said John Cavacas, Head of Technology at Blast Radius. “Robust, agile and scalable technical platforms like SDL Web and SDL Digital Experience Accelerator complement and accelerate our approach to building powerful experiences that earn a place in people’s lives. The Digital Experience Accelerator provides a modern and standards-based foundation that rapidly answers the varying kinds of experiences that clients and consumers today demand and expect.”

SDL’s Digital Experience Accelerator is provided at no cost and the source code has been made available under an Apache 2.0 license.

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