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Search Market Share and Longer Queries

Posted on 4.11.2011

 Hitwise released data today revealing that while Google still commands 64% of the search market share, Bing-powered search is on the rise. 

Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 2, 2011, while Bing-powered search comprised 30.01 percent. The remaining 69 search engines in the Hitwise Search Engine Analysis report accounted for just 5.58 percent of U.S. searches.

Perhaps the most interesting angle is that Yahoo! Search and Bing achieved the highest “success rates” in March 2011 with 80% of searches executed resulted in a visit to a website. Google achieved a success rate of 66 percent. This may imply that 

Longer search queries — five to eight words — were down 3 percent from February 2011 to March 2011. Shorter search queries — those averaging one to four words long — increased 1 percent from February 2011 to March 2011. One-word searches comprised the majority of searches, amounting to 24.40 percent of all queries, a 2 percent increase from February 2011 to March 2011.

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