Sears and ChannelAdvisor

ChannelAdvisor announced today that will allow ChannelAdvisor customers to use the Sears Third-party Marketplace. The program will be offered on a fully managed basis for now but plans exist to broaden the scope of the current integration in the future.

“We have enjoyed early success selling our products on the Sears Marketplace platform,” said Nathan Gordan, CIO of Christmas Central. “ChannelAdvisor’s support announcement will enable us to consolidate our Sears activity with the rest of our e-commerce efforts on ChannelAdvisor’s platform, and the automation capability will save us staff time and resources.”

For those unfamiliar with ChannelAdvisor, it is a software provider that helps retailers sell online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Retailer submit one inventory feed to the ChannelAdvisor platform which is then translated to fit th specifications of different e-commerce channels and distributed.