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Sedo Domain Market Study – Q4 2010

Posted on 2.07.2011

Domain marketplace Sedo released its Q4 Domain Market Study today. Sedo now hosts over 18 million domain names and produced over 100 million in total sales for 2010 (the first time it has broken that barrier), providing further proof that the domain name industry is alive and well.

“The growth in Sedo’s marketplace has been consistently on the upswing as more businesses are seeing the value in domain names,” says Jeremiah Johnston, COO and general counsel of Sedo. “While average sales prices are up as a reflection of large sales in 2010, the increase in average median prices is the true indicator of market growth and stability.” Highlights of Sedo’s 2010/Q4 2010 study include:

- The most popular gTLD continues to be .com, accounting for 76% of all Q4 gTLD sales and 75% of all 2010 gTLD sales. The .net comes in a distant 2nd with 11% of the market share.

- All gTLDs increased year over year in median sales prices.

- Transaction volume showed a steady increase with 10,326 in sales during the quarter, a slight 2% percent increase from Q3 2010. Q4 2010 is also up 2% compared to Q4 2009.

- A steady increase in the average sale price across all major gTLDs in 2010 compared with 2009. Specifically, the .com extension witnessed a 74% increase in average sales price year over year.

- Among country code TLDs (ccTLDs) the .de extension remains the most commonly sold ccTLD domain extension, followed by the .eu, which pushed ahead of the extension in 2010 for the first time since being introduced to the market in 2005.

The complete Q4 2010 report can be found at Sedo (PDF).

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