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Segment.io Gets E-Commerce Friendly

Posted on 8.28.2014

Segment, a platform (an integration layer really) that collects, translates and routes user data to different analytics and marketing tools, announced support this week for several top e-commerce networks including Magento, WooCommerce and Goodsie. 

Segment is a single platform that collects, translates and routes user data to analytics tools like Google Analytics, Adobe Catalyst and Facebook Audiences with the flip of a switch.

"E-commerce companies are becoming increasingly data-savvy, and want to use their data for email marketing, advertising, analytics, a/b testing and more," said Peter Reinhardt, CEO and co-founder of Segment. "With Segment's plugins, online retailers can install these kinds of tools with the flip of a switch and immediately start using their data to drive revenue."

When e-commerce websites built on Magento, WooCommerce, WordPress eCommerce and Goodsie turn on the Segment plugin, Segment starts tracking important user actions like viewing products, adding items to carts, and completing orders. Segment translates and routes this data to every tool customers turn on in the Segment control panel. As a result, Segment eliminates the need to install analytics, advertising and email services separately, saving online retailers on developer costs. E-commerce businesses that don't use these platforms can install Segment's E-commerce API directly and enjoy the same benefits.


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Screenshot of the Segment dashboard...

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