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Self-Serve Rules CMS World

Posted on 11.15.2015

Web professionals are increasingly looking to be able to make changes (e.g. to landing pages, marketing campaigns, tests) themselves and this is nowhere more true than on their content management system (CMS). 

Many CMS providers are updating their platforms to allow for everyone to do this type of self-service (both end-users and business users). LightCMS, a NetSuite company, is no exception. In addition to the ability to make changes directly on a page (rather than a dashboard - see image), it has released a host of feature enhancements including self-service user profile editing, added user information for easier e-commerce transactions, improved page publishing, an updated Design Manager and more. 

According to the company, these enhancements align and support the LightCMS Developer Program, which helps Web professionals, design agencies and resellers grow their businesses with LightCMS. 

“We remain committed to providing a CMS that is flexible, easy to use and functionally rich so that our customers and design partners can continue to build the best websites possible,” said Justin Cowan, Director of Commerce Products at NetSuite. “These new enhancements are the latest step in that commitment and we can’t wait to see what the LightCMS community does with them.”

One of those enhancements is Store users, which partners should find very useful as they look for ways to reduce friction during checkout. This update allows customers to create a profile within the company’s e-commerce shop, which includes shipping and billing info to speed up the conversion process. 

With the enhanced user profiles update, users can also expand their profile page to include detailed information, like social accounts, work information and more – all of which provides the business greater detail about the user to leverage for personalization efforts (e.g. personalized promotions, relevant content, etc.). For those doubtful about users' willingness to disclose more information, it should be noted that shoppers will share more information if it means receiving a better experience but they also want control over what they give. 

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