Self-Service Analytics In Decline
Logi Analytics has released findings from its 2017 State of Analytics Adoption Report, which found that adoption of self-service analytics tools has peaked and is now in a two-year decline.
According to the report, 67 percent of IT respondents say they are already providing or have started to provide data discovery and self-service solutions to their end users. Business users agree, reporting that their access to self-service analytics tools is higher than ever -- up 21 percent this year from the past two years. However, despite the wider availability of these tools, user adoption of self-service analytics is down 20 percent from the past two years.
"For years, the analytics industry has been focused on bringing self-service analytics to the masses," said Jen Underwood, founder of Impact Analytix. "Surprisingly, self-service analytics adoption continues to decline. It looks like the people who want and benefit from data discovery and self-service tools have already adopted these solutions. The remaining potential users are resisting change or simply not interested in using self-service analytics tools despite cultural shifts to become more data-driven in their jobs."
Regardless of how easy self-service tools are to use, they often force users to leave their current workflows and open standalone applications to analyze their data. This is inefficient and outdated, which is why we have seen adoption of self-service tools decline. Nearly 67 percent of business users say they find themselves switching to separate analytics tools to get the data or analysis they need. At the same time, 84 percent of business users say it's important for them to be able to access analytics embedded within the applications they're already using.
"It's clear that organizations are seeing the value of embedding analytics in context of the business applications people rely on daily -- in effect, delivering analytics when and where users need it to make decisions," said Brian Brinkmann, vice president of product of Logi Analytics. "Our research found over 66 percent of IT teams are already using embedded analytics in their organizations -- and nearly 30 percent are considering it. Modern applications today must have analytics at the core, or risk extinction."