Self-Service App Monetization
Appia, a user acquisition network focusing on mobile, has released a self-service solution that it hopes will help publishers with their app monetization.
The offering provides developers with access to several different integration methods including a SDK, ad tags and mobile links. Appia is touting easy integration with app walls (as well as banners and interstitials), higher eCPM's and fill rates and exclusive CPI (cost per install) campaigns from advertisers.
“We see signs that the market will continue exploding. Developers are searching for ways to effectively monetize their applications so they can continue to expand their current app offerings or develop new ones,” said Jud Bowman, Founder & CEO of Appia. “We’re extending Appia’s trusted and leading mobile ad network to self-serve developers with competitive eCPMs, next generation ad formats, and flexible integration opportunities.”
The Appia network has delivered more than 70 million app installs in 200 countries.