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Self-Service Approach to Market Research

Posted on 9.18.2012

Whether it's an unpleasant customer service interaction or issues with the product itself, at some point, we've all complained about our financial institution.

A new partnership between Google and Harris Interactive gives consumers a voice, while simultaneously providing small- to medium-sized businesses insights into the survey results of industry leaders. The first benchmark study offered within the Harris Poll and Google Consumer Surveys platform investigates customer satisfaction in the banking industry. Powerhouses such as Bank of America, Chase Bank, Citibank and Wells Fargo are all included and the results are pretty even across the board (check out the results here). 

Web workers can expect Harris Poll and Google to perform ongoing benchmarks in a number of categories, with the list of future topics becoming available later this month. Additionally, the results will be announced as they are produced. Smaller businesses can then use the results of industry leaders to compare their own results, upon purchase of their own study. 

“We are excited to be involved in a venture that has the potential to reinvent the manner in which market research is conducted,” said Al Angrisani, President and Chief Executive Officer of Harris Interactive. “This is a unique opportunity to bring together Google’s innovative Consumer Surveys product with Harris Interactive’s expertise in delivering credible insights to the global business community.”

Furthermore, the Harris Poll is one of the world's most recognized barometers of consumer opinion. Their credibility, coupled with Google's new self-service market research tool, which makes consumer research more accessible, affordable and actionable, gives this self-service offering the potential to help thousands of businesses of all sizes, in dozens of industries. 


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