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Self-service Retargeting Platform from Bizo

Posted on 6.03.2012

Because generating enough leads is perhaps the biggest challenge facing today’s online marketers, audience marketing solutions provider Bizo has a new offering that taps the power of display ad retargeting beginning at $5 per day.

Bizo Retargeting is a self-service platform designed to help companies convert more leads by targeting display ads to those people who have visited their websites without converting. Because these prospects have already expressed an interest in the marketer’s products or services, retargeting is typically one of the highest-performing display ad tactics.

By helping brands stay top of mind wherever prospects travel online, retargeting can also lift the conversion rates of other marketing programs such as email, search ads or social media.

Bizo Retargeting also includes website audience reporting and analytics, which gives marketers visibility into the business demographic make-up of their website audiences (e.g. company size, industry, job function and seniority), and a clear understanding of which audiences are converting. Armed with these insights, marketers can get a handle on whether their programs are driving the right audiences to their websites so they can optimize their program mix to set up even more impactful retargeting campaigns.

“Retargeting is a core nurturing strategy we employ in just about every display campaign we run for the more than 500 brands that we support,” says Chris Mann, Bizo’s VP of product management.  “With our self-service solution, we’ve packaged up one of the highest-performing display ad tactics, business audience analytics and Bizo’s premium inventory, and made this accessible to organizations of any size on a performance basis.”

For the last two months, Bizo customers including Upsellit and Field ID have been participating in a private Beta of the new product.

“Based on the results we’re seeing, our retargeting campaigns are really serving as the ‘closer’ to all those leads that don’t convert on our website the first time around,” says Bryan Gudmundson, creative and marketing director for Upsellit.  “Since we hadn’t had much experience with display advertising, Bizo’s Retargeting solution is helping us to kick-start display in our mix in a way that’s already having an impact.”

More information about Bizo Retargeting is available here.

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