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Selling (More) Digital Products (Better)

Posted on 12.02.2012

Digital product retailers, perk up your virtual ears! Omni-channel commerce software provider hybris has announced new features that enable publishers of books, magazines, games and software to sell digital goods, content and services online.

“Digital products are different from physical products. They’re alive,” said Ariel Ludi, CEO of hybris. “Using the internet to stay connected after the initial sale, offering related or next-in-series products in context, gives publishers of any digital goods or content the ability to have high-value perpetual digital relationships with their customers. hybris helps them create – and grow – those relationships.”

The new features at hybris enable sellers to offer a variety of flexible pricing models, construct complex bundles of products, and set up sophisticated rule-based discounts. By giving customers the ability to create their own “packages” with a guided-selling user-experience, higher conversion rates, average order values and lifetime value may result. Book and magazine publishers for example can sell individual chapters or articles, while software and game publishers can use the system to sell add-ons, upgrades and subscription renewals as well as downloadable content.

“As the shift from paper and CDs to downloaded or streaming content accelerates, companies are increasingly experimenting with innovative selling models,” said Moritz Zimmerman, chief technology officer at hybris. “hybris supports these initiatives with an agile selling platform that is engineered for extension, expansion, and innovation. With these new capabilities, publishers selling to consumers, professionals, academics or industry will get much faster time to innovation and a much better total cost of ownership.”

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