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Selling on Google Shopping Gets Easier

Posted on 10.19.2016

Google is making it easier for users of several popular e-commerce platforms to sell through Google Shopping.

Users of e-commerce platforms including BigCommerce, Prestashop and Magento will now be able to submit their product information/data (from including images, price and other differentiators) directly to their Google Merchant Center account in just a few clicks.

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Google indicated it has already been testing the technical integration and has seen some early successes. Peter Baseio, founder and CEO of baby product company Organic Munchkin, connected his BigCommerce account to Google Shopping to reach new customers with rich, visual ads.

“Google Shopping allows our products to be listed in a visual format, increasing brand awareness for our niche market, as well as revenue,” said Baseio. “It has tripled our revenue stream, bringing in customers we never knew we had access to."

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