Schema Markup Crash Course 2013
Microdata remains quite the mystery for most enterprises interested in search engine optimization. The many well-documented benefits aside, the problem may be not in their lack of understanding, but in their inability to actually implement microdata on their own sites.
That changes today thanks to Website Magazine’s Rich Snippet Implementation Guide & Master List of Essential Microdata – a "crash course" so to speak for those interested in implementing Schema.org markup on their Web properties.
Information publishers and service providers of all sizes and scope for example have myriad opportunities to leverage their content assets more fully than their competition, by providing additional context for that information in the form of microdata.
If you are publishing content online and actively marketing your business and selling its products, it’s absolutely necessary to know the markup for individual products, people, testimonials, events, and video.
A Quick Word about Microdata & CMS
On the whole, the lack of "out-of-the-box" support by content management systems for rich snippets is digitally disheartening - if you're using an enterprise-level CMS or e-commerce solution that does lease let us know in the comments. The open-source community of course has moved rather rapidly on the opportunity, but most solutions remain woefully inadequate. The result is that SEO’s often must hand-code microdata into the HTML directly as most systems and software provide no formal method to do so.
Can’t Code, No Problem!
If you’re unfamiliar with coding/programming but still want to use microdata on your website, you’re in luck. Several sites exist which provide a free microdata generator including microdatagenerator.com and schema-creator.org. Consider their use seriously if your software solution isn’t up to the challenge.
On to the Code!