Sendy: WM's Web Winner of The Week
Always looking to help today's digital brands eek out a little more in the way of value from their virtual initiatives, Website Magazine is producing a new series profiling what our editors, contributors and loyal readers believe to be the Web Winner of the Week.
This week, we turn our attention to Sendy.
Email marketing is amazing - it's been proven time and time again to provide the best return of any marketing channel. As your list grows (with an ample amount of attention and resources), email can quickly become a rather large cost center. Fortunately, there's one solution Website Magazine has come across that will help keep your spend low and your profits high.
Sendy is a self-hosted email newsletter application that enables brands to send authenticated emails through Amazon Simple Email Service (SES) at what can only be described as absolute rock-bottom prices. The software provides a nice set of features including the ability to manage multiple brands, add and delete subscribers and lists, access performance reports, benefit from automatic bounce, complaint and unsubscribe handling, store custom fields, set up auto-responders, and even provide client access.
Marketing need an Apache server running a Unix like operating system with PHP and MySQL support. The Sendy application costs $59 U.S. (one-time fee) and senders are on the hook for the emails they send through Amazon SES.
Sendy Dashboard seen below...