SEO Challenges for Retailers
There are three types of people in this world — those who dive in head first, those who test the waters and those who sit on the steps too scared to jump in.
Many retailers fall into one of those categories when it comes to how they approach their company’s search engine optimization.
Increasingly, however, many Internet retailers are dry as a bone — sitting on the steps — deciding to ramp up their digital advertising spend because they think their sites will never rank organically. Sure, there are constantly shifting technologies, interplay between different channels and consumers’ changing behavior to muddy the waters, but all retailers really need is a little push.