SEO in 30 Minutes a Day – Finding Keywords
:: By Travis Bliffen, Stellar SEO::
As a business owner (especially a small business) you are often pressed for time. Even if you are very busy, setting aside just 30 minutes per day to work on SEO can make a meaningful impact on your website’s traffic and lead generation abilities. In order to get started on the right foot, it's important to select a good keyword and theme.
Before you can optimize your website for any keywords, you need to find out how people are searching for your products or services. Since your time is limited, checking out the competition will give you a quick snapshot of search terms and popularity.
The Google Keyword Planner is a free tool and is very simple to use. Once you open the keyword tool, select “search for new keyword and ad group ideas.”
Simply enter the URL of one of your competitors and you will get a list of what keywords Google thinks their website is about. Since time is limited, pick just one keyword that has “low” competition and gets a reasonable amount of searches. The number of searches needed to make a keyword worthwhile depends on what products or services you offer. If your profit per conversion is $2, you will need a much higher search volume than if it is $20K per conversion.
Once you find an acceptable term, take the low competition keyword that you found, enter it into the keyword planner by selecting “modify search” above the keyword information.
Delete the URL of the competitor from the “landing page” box and enter the low competition keyword you found in the last step into the “your product or service” box, then click get ideas.
You will then be provided with a list of terms Google believes is relevant to the term you entered. Related keywords are often called LSI keywords. Including them is more important now than in the past since Google has released updates that help its algorithm determine the overall topic of a page. So, if you are still creating pages for every keyword, stop! Instead you should have a page themed around a topic and that page should include related or LSI keywords.
As with the original search, you will be given a list of terms related to the keyword you entered as well as the search volume and competition. As you can see below, this method returned several low competition terms that have search volume.
Your particular product or service offerings would determine which of the LSI terms you choose to include.
Super Awesome Make Money Online Affiliate Ninja Guru Tip: Want to make some extra money? Website Magazine has an affiliate program that pays $2 for each subscriber you get to sign up for their magazine. If you notice above, the keyword “advertising and marketing magazine” has a suggested bid of 7 cents. This means that if you set up a PPC ad and got only 1 of 20 people to sign up for a free subscription, you would be making money on auto-pilot. Considering that A) the subscription is free B) Website Magazine is well-known and C) The landing pages they provide are conversion optimized, getting more than 1 of 20 people to sign up should be very achievable. Repeat the process and find some other terms and it could be an easy way to pad your wallet.
Anyway…back to keywords.
After just a few times, you will be able to complete the process outlined above in just a couple of minutes. That means you could create a list of topics and keywords for an entire months’ worth of blog posts in just 30 minutes.
Next week we will look at how you can turn your first set of keywords into a few pieces of content in about 30 minutes.
What do you think? Could you set aside 30 minutes a day for SEO? If not; how much time could you spare to generate online leads?
Author Bio: Travis Bliffen is the founder of Stellar SEO, a search marketing and design agency located near St. Louis, Mo. Travis loves researching and writing about SEO strategies and implementing innovative strategies for his clients. Connect on Twitter @theseoproz.