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SEO - Page Ranking Without Links?

Posted on 6.02.2014

Those responsible for SEO know just how important inbound links are, but what happens when content doesn't acquire any natural citations? Can it still rank in a competitive position? How does Google determine the relevancy of the site and its content (in relation to the query) without links from other websites to guide them?

Google's Matt Cutts recently provided an answer to this very interesting/intriguing question - although many in the SEO industry aren't calling themselves believers just yet. The question, "how does Google determine quality content if there aren't a lot of links to a post?," raises numerous questions about the role that the length of time a user spends on a page plays, or how many pages per session are generated, or even what happens when users exit a website. Google clearly uses much more than links to determine which sites/pages to return - so what's the answer?

Cutts indicated that analyzing a page without links was a throwback to the days when search engines like AltaVista didn't use links as a means to determine relevancy (and ranking). At that time, search engines (and in this case, Google) would have to make a judgement based on the text of the page alone. The use of keywords is obviously going to play an important role, but Cutts warned SEOs to avoid keyword stuffing in an effort to manipulate rankings.

So, what do you think? Can Web pages get ranking in Google without hyperlink citations? Share your comment below now!

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