SEO Weekly Roundup: Bing, Google & More!
:: Each week, Travis Bliffen of Stellar SEO provides Website Magazine readers a recap of recent news affecting search and rounds up a collection of highly relevant content and an actionable SEO tip to help Website Magazine readers with their online marketing efforts. ::
Bing has added yet another feature in their attempt to gain a larger share of the search market. The latest feature returns estimated travel time and distance when you search for directions. You can read the full story on the Bing Blog.
A potential Update by Google around March 25th has webmasters in an uproar. According to several well-known webmaster forums and the Moz Forecast, activity has been high over the past week with several sites dropping 5-15 spots in the SERPs. No official announcement has been made by Google yet.
Image property of Moz
In a recent webinar ISOOSI interviewed Danny Sullivan and one of the many things he said during the interview was “Yahoo is not going to make a comeback”. If you are a Yahoo supporter, sounds like they may be too far gone to become a valuable player in search. Bing is picking up the market share being lost by Yahoo as they continue to grow.
No matter how you spin it, link building is still a very important part of ranking in Google and unless they stop counting links altogether, they will remain an important signal for a long time to come. Today I am going to share some of my favorite link building blogs with you.
Website Magazine - Come on guys, between the guest contributors and my awesome tutorials and “how to” guides, WM is balling in 2014. They also have the best readers in the industry.
Moz - Between the input of the Moz team and the guest posts from industry experts, their blog is always a source of current and actionable information.
Backlinko – Brian Dean has shared a few tips with us in past SEO Roundups and there is a reason I asked for his input. Brian provides straightforward link building advice and leaves the fluff at home. Although his posts are about once a month, the depth of each post makes this blog exceptional.
Point Blank SEO – Jon Cooper is the owner of Point Blank SEO and he has created some of the best link building guides online today. One post worth checking out is Link Building Tactics - The Complete List.
Kaiser the Sage - Jason Acidre is an SEO strategist based in the Philippines and he has one awesome blog. Jason’s blog is great because he tackles user questions head on and provides real information that can be acted upon. Sometimes the page loads slow, but it is worth the wait.
Jacob King - Jacob King has a very straightforward approach and is brutally honest on his blog. If you are interested in white, black, and grey hat tactics, this blog covers them all. The only thing to watch out for is affiliate links in tutorials. Otherwise, it is a great blog and certainly worth reading. If you have link building software, you may find a good tutorial for it on his blog.
This week’s focus is building links and boosting SERPs. Barnacle SEO was first mentioned in 2007 but has recently made a strong comeback for local SEO. Check out the complete guide to Barnacle SEO (link to article) to learn exactly how it can benefit your business. If you don’t have time to read the full article just yet, here is an overview.
Barnacle SEO allows you to leverage the authority of other websites in order to gain higher rankings. Social profiles, business listings, and authority niche sites are all good targets for Barnacle SEO. The advantages are that you can rank quickly and build links without fear of penalization. The downside is that it will not improve the rankings for your main site directly so you have to manage two campaigns.
Last week I wrote about 21 Local SEO Mistakes and Sefati Consulting left a valuable comment.
“I think you missed a big one. And that is "not getting more involved in your local community". There are a ton of local business and charity events that get local media attention. If businesses are more involved locally, they will get local PR which will help their organic and local rankings.”
So remember, if you are a local business, participating in your community will help you and your community.
I also wanted to give a shout out to Martin P whose wife (a local photographer) does photo shoots to raise money for the children’s hospital. Such a nice example of the community working with local businesses in order to benefit everyone involved.
Martin, if you are reading this tell your wife thanks from myself and everyone who has ever used a children’s hospital for her selfless service.
Next Week we are going to take a look at a new twist on an old link building strategy. We are also going to answer the questions about using spun content and automated software to rank websites. Be sure to come back next week if you wonder why spun content does not work and how you could use it more effectively.
If you have any questions, comments, or topics you would like to see covered, please let us know below.