Serving Up Content in the Attention Economy
Content discovery and native ad solution Taboola has formed a partnership with email personalization solution LiveIntent.
The partnership will make it possible for users of the two offerings to use personalized content recommendations within the email newsletter channel.
LiveIntent curently serves over 160 million consumers who open and consume upwards of three billion email newsletters per month from publishers and brands including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel.
“In this attention economy, it’s mission critical to serve content that is relevant and tailored to users interests. To do that successfully, we have to double down on getting to consumers in a better way through data and insights,” said Adam Singolda, founder and CEO, Taboola.
“We are very excited to partner with the LiveIntent team on driving innovation around the intersection of emails, engaged consumers and personalized content recommendations - soon available to our marketers around the world. This will open a new channel to our current marketers to reach new people at a very unique moment through LiveIntent, serving people with content they may like but never new existed.”