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SES Chicago Coverage

Posted on 11.29.2006
Video Search Optimization
Excellent panel on how to capitalize on the video boom. Featured speakers were Eric Papczun of Performics, Jon Leicht of Intuit and Gregory Market of Infuse Creative.

11am: Ads In A Quality Score World
More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, a closer look at quality factors and tips on increasing the perceived relevancy of your campaigns.

2pm: Podcast & Audio Search Optimization
More and more people are "podcasting," on-demand radio-like shows people can listen to on MP3 players or their computers. This session looks at various search engines specifically for podcasts and how to best get your audio content found through them.

4pm: ClickZ Forum: Advertising In Social Media
Social networks, blogs, feeds, tagging, social bookmarking and immersive game environments. It’s Web 2.0, your customers are in control, and the old-fashioned media buy has gone bye-bye. This session examines strategy and looks at case studies of how marketers have successfully promoted brands and products in social media.

4pm: Meet the Podcast & Audio Search Engines
Learn more about podcast and audio search and pose questions to this panel of representatives from podcast and audio search engine.


Tuesday

10:15am: Bulk Submit 2.0
Years and years ago, submitting all your pages to the search engines through Add URL forms or automated mechanisms was all the rage. Excitement dimmed when bulk submit was no longer effective. Today, new forms of bulk submit and spidering tools have emerged. Come learn more about them.


1:15pm: Duplicate Content & Multiple Site Issues
More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the "real" site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.

3pm: Fun With Dynamic Web Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites. In addition, discover why dynamic sites needn't be a problem but a benefit when dealing with search engines.

3pm: Bot Obedience Course
Bandwidth burdens from "good" search engines and rouge spiders alike are causing some site owners to ponder if they need to ban all bots to regain control of their web sites. Yet ban the bots, and you kiss traffic from the major search engines goodbye. How can you teach good bots to behave better and send bad bots away for good? This session provides tips and advice.


Wednesday:

9am: Social Search Overview
Humans are hot again, when it comes to search. But this time, it′s not the old school method of using a small group of human editors to categorize the web. Instead, search engines are tapping into human knowledge more widely through tagging, click through tracking, search history features and other methods. Learn about the social search revolution that′s underway, in this session.

11am: SMO: Social Media Optimization
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

2pm Link Baiting & Viral Search Success
What better way to get links than by doing something that makes people feel compelled to link to you? That′s link baiting -- coming up with an idea, a service, even a controversy -- that gets people talking and linking your way. A viral campaign is similar -- a program, a system or an encouragement that gets people linking to you over time. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference.

2pm: Auditing Paid Listings & Click Fraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.



Thursday:

9am: Shopping search Tactics
Learn how content from your ecommerce or merchant site can ­­ and should! ­­ be included in shopping search engines.

9am: Big Ideas For Small Sites & Small Budgets
Have little or no money for search marketing efforts? Fearful you'll never get found since those with large advertising budgets can spend their way to the top? This session provides strategies and advice for small businesses and others looking to be found in search engines without breaking the bank. It also examines search marketing efforts you may have been neglecting.
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