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Set Goals in Facebook's Ad Manager

Posted on 4.02.2013

Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager.

The updates allow marketers to set a goal for their ads, such as getting more page likes, obtaining better post or app engagement, acquiring more app installs or increasing event responses. Once the advertising goal is set, the Ads Manager campaign summary will display metrics related to the goal, such as “Page Likes,” more prominently. Moreover, the campaign summary calculates the cost per action, so that marketers can better evaluate the performance of their ads compared to the intended advertising goals.

Facebook has also made it easier for marketers to calculate the return on investment for an ad campaign. Marketers who are running ads that drive people to a website and use conversion tracking will automatically see their conversions reported more significantly in Ads Manager, along with the calculated cost per conversion for each ad. Furthermore, if the marketer sets a value to each conversion in their tracking pixel, Facebook will calculate the total “Conversion Value” of all conversions for a specific ad.

According to a blog post from the social network, the new updates to Ad Manager are currently being rolled out globally, and should be available to all advertisers in the coming weeks.


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