7 Habits of Successful Ecommerce Companies
by Chetan Damani, Ravi Damani, Neil Sait
"Any successful business needs to
market its products and services to grow online..."
With annual ecommerce growth at double digits and new global emerging markets, ecommerce expansion has become a focus for many businesses. As companies have grown they have discovered through an approach of trial and error what works for them and what fails. We understand that there is no one size-fits-all strategy but rather a structured approach. We have taken our 8 years experience working with some of the largest multi-national ecommerce businesses to some of the smallest operations, from global brands to husband and wife stores our cumulative knowledge has identified seven complimentary habits that have produced the greatest growth and profitability increases for these organizations. We believe that focusing on these 7 complimentary habits will not only help organizations improve revenue and profitability but will increase market share and enable these companies to leverage their success in the face of adverse competition. We have found that there is no single technology, strategy or marketing plan that differentiates the successful from the not so successful, rather a set of habits that compliment each other. The seven habits are: Conduct ROI Marketing, Measure analyze and optimize, Value the customer relationship, Go beyond the brand, Effectively convert site visitors to customers, Help customers help themselves, Invest in technology.