SheerID Raises $18 Million for Verification Layer

SheerID, which provides digital-focused enterprises a way to verify whether prospective customers are eligible for specific offers/features, announced it has just raised $18 million to try and add more customers like Amazon and Spotify.

The new Series B round was led by Centana Venture Partners, with participation from existing investor Voyager Capital. SheerID has now raised $29.6 million.

SheerID is a verification system for companies that want to offer specific types of customers special promotions or features. The company’s technology allows Spotify, for example, to offer college students a discount by verifying that those who sign up and request the discount are actually students.

The company works with a variety of data holders that want to offer certain services based on eligibility — universities, the military, and other organizations such as nonprofits for example — to accumulate data sources and verify new sign-ups on a web service against that data.