Popular ecommerce shipping solution ShipStation has teamed up with email marketing software provider MailChimp to offer merchants an integration that will automatically add new customers to their email list.
The integration is the first between MailChimp and a shipping software application. Through the integration, ShipStation users who choose to connect with MailChimp will be able to automatically add new customers to their email lists based on orders that come through ShipStation. From the orders, MailChimp will receive email addresses, first and last names, last order data, last order amount and information on the sales channel where the order was placed.
"A company's email list is one of its most important and valuable assets," states Robert Gilbreath, ShipStation's Vice President of Marketing. "Our integration with MailChimp allows ShipStation users to easily build their email lists, saving time and making email communication a breeze."
