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Shoe Carnival Steps Up Its Local Marketing Efforts

Posted on 9.21.2015

To improve its local search marketing, drive in-store traffic, boost sales and improve the overall customer experience, popular shoe retailer Shoe Carnival is leveraging the Velocity platform from SIM Partners.

By utilizing the local marketing automation technology for its more than 400 retail locations across the U.S., Shoe Carnival is able to verify and distribute its store location data to ensure visibility and accuracy across listings in local and mobile search results, as well as in online directories and maps. Plus, Velocity’s location publishing capabilities enable Shoe Carnival to feature unique content for each store on its location pages, and include a responsive store locator.

“With nearly 80 percent of local shopping searches converting via mobile, now is the time for retailers to take advantage of local and location-based marketing opportunities,” said Jon Schepke, CEO, SIM Partners. “With Velocity, Shoe Carnival is making their local store data actionable and their local store content scalable to drive contextually relevant customer experiences, based on location at the time of the search, which in turn will drive in-store traffic and online sales.”

It is also important to note that the Velocity Wallet feature is helping Shoe Carnival turn “near-me” searches into store purchases. The feature enables offers to be tested in key locations via consumers’ mobile wallets. For example, once downloaded to a consumer’s mobile device, mobile wallet offers can be redeemed in-store and can be used for location-based GPS and beacon notifications. Moreover, marketing initiatives across the program are measured at the individual store, regional and national level via Velocity’s reporting and insights.

“Ensuring the very best experience across the entire buyer journey is a top priority for Shoe Carnival, and that journey often begins with a local ‘near me’ search – whether it be via a search engine, a map search, or another discovery outlet,” said Todd Beurman, SVP of Marketing, Shoe Carnival. “With Velocity, we will be able to scale our local marketing efforts to ensure visibility and relevance across the entire local marketing ecosystem, so that our customers – no matter where they are – have the best possible shopping experience.”

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