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Shopify Focuses on Conversational Commerce

Posted on 4.14.2016

Popular commerce platform Shopify has announced its agreement to acquire virtual marketing assistant Kit CRM Inc.

Kit is a virtual marketing assistant that leverages messaging to help businesses market their online stores. The acquisition, along with Shopify’s recent integration with the Facebook Messenger Platform, strengthens the company’s focus on the “conversational commerce” trend that enables merchants to leverage mobile and messaging platforms to help run their business.

“We believe messaging apps are the gateway for the internet on mobile, and conversational commerce represents a huge opportunity for Shopify,” said Craig Miller, chief marketing officer at Shopify. “Kit addresses a real pain point for merchants and is one of our most highly rated apps in the Shopify App Store. We look forward to having the Kit team join Shopify and help us define the future of conversational commerce together.”

Kit was founded in 2013 to help businesses run targeted ads on Facebook and Instagram, post updates to their Facebook Page, make recommendations based on store activities and more – all via text messages. What’s more, Kit introduced an API last month that allows it to interact with other apps in the Shopify App Store.

"As an entrepreneur, you dream of building a company that makes an impact. Our partnership with Shopify has helped us positively change how businesses run in more than 30 countries,” said Michael Perry, Founder and CEO of Kit. “We've witnessed first-hand Shopify’s commitment to business owners, and it is a privilege to be a larger part of it. This is a big step, and incredible opportunity for Kit to be joining Shopify. We couldn't be more thrilled about making our impact felt amongst business owners everywhere."

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