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Shopify Welcomes M-Commerce Apps

Posted on 3.13.2014

Shopify merchants can expand their mobile commerce presence with native apps, thanks to a new partnership between Apptive and Shopify.

Mobile app creation and management platform Apptive has integrated with Shopify’s API and App Store to help merchants further develop their mobile commerce strategy. Apptive’s EasyApp platform, which is a drag and drop app creation and management solution for e-commerce, allows merchants to create a native mobile app with no coding knowledge required. Once the app is live, customers can browse and purchase products. Plus, merchants can leverage features that are exclusive to native apps to reach their customers, such as push notification messages and deals.

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“It has become clear that native mobile commerce apps will continue to grow in importance for our merchants,” says Blair Beckwith, head of Shopify App Store. “Apptive offers a compelling option for store owners looking for a convenient, affordable solution that is directly integrated with Shopify.”

It is important to note that merchants can use the Apptive extension to create a mobile commerce app for both iOS and Android devices. The app also features search with auto-complete to make it simple for consumers to discover products. Moreover, the extension provides merchants with app usage analytics and customer support.

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