Shopper Rewards Go Local & Mobile
Mobile shopping application Punchcard, which allows end-users to earn rewards where they shop, has implemented Digby's Localpoint platform in order to deliver real-time localized offers.
When customers shop at one of Punchcard’s fifteen million supported retail partner locations, they will simply need to take a photo of their receipt with the Punchcard app, start a virtual punch card for that retailer wihin the app, and play a Spin and Win game to earn points and free rewards. The Punchcard mobile app can then record shopper purchases down to the SKU level, creating an exact buying history for each shopper.
With Digby's tech, Punchcard can utilize a shopper’s real-time behavior as they approach malls or other shopping locations in order to send tailored incentives encouraging the shopper to visit retail stores nearby. Punchcard is also using Localpoint Analytics to enable marketers to complete the marketing funnel from product awareness to purchase by tracking shopper visits and other key behavioral statistics at partner store locations.
“In today’s retail reality, the vehicles in which retailers are communicating with their loyal customers are changing, but the end game is still the same. Retailers want to more relevantly engage their loyal customers and turn less frequent shoppers into ongoing customers,” said David Sikora, founder and CEO, Digby. “Punchcard and Digby are taking the tried and true loyalty program and updating it with twenty-first century technology, enabling retailers to more deeply understand their shopper’s needs and more precisely engage those loyal shoppers at the right time and place.”