Shoppers Love Internet Explorer
When it comes to online holiday shopping, one browser is more popular than the rest – and no, it’s not Chrome, Firefox or Safari. The big winner is actually Internet Explorer.
New data from cloud and mobile testing company SOASTA reveals that Internet Explorer was the most popular browser for shopping over Thanksgiving weekend, with 34 percent of visits originating from different versions of the browser, followed by Chrome (29 percent) and Firefox (15 percent). That said, holiday shoppers actually connected to sites with 527 combinations of browsers and versions.
Additional data shows that in total, consumers spent 543,480 hours waiting on load times during Thanksgiving weekend, which is equivalent to 62 years. Moreover, bounce rates were 2-3 times higher on Thanksgiving for most load times than on other days over the holiday weekend. It is important to note, however, that mobile users were more willing to put up with slow load times and less likely to abandon a website than desktop users.
“As the leader in mobile and cloud testing, our mPulse solution gives our customers useful and actionable insight into how ecommerce is changing year after year,” said Tom Lounibos, CEO of SOASTA. “In particular, we think Internet retailers will be interested in how mobile and desktop shoppers shop differently, and how consumer behavior like patience and abandonment changes during the peak shopping season.”