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Shoppers Start at Amazon and Google

Posted on 7.05.2016

In what will likely come as a surprise to few, it appears Amazon and Google are (once again) the places where consumers being their search for products online.

According to PowerReveiws recent "Mapping the Path to Purchase" study, 38 percent of shoppers reported starting their shopping search on Amazon and 35 percent searching on Google first.

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There are, of course, those who don't start their product search at Amazon or Google. Twenty-one percent, in fact, are more likely to start their search at a specific retailer, while six percent start their online shopping experience on other e-commerce marketplaces like eBay.

PowerReview’s findings were consistent with another larger study of shopping behavior conducted by comScore, in June 2016, titled “UPS Pulse of the Online Shopper.” comScore’s report contains shoppers that begin their journey both online and offline, where PowerReviews focuses on online shoppers only.


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