ShopSocially Delivers a Profitable 2014
ShopSocially merchants likely had a good 2014, as new data from the company reveals that its platform delivered a 14X return on investment (ROI) on average to its clients last year.
According to the data, ShopSocially saw a 15.44 percent increase in sales for merchants using its platform in 2014. A key contributor to this success was ShopSocially’s referral marketing platform, which helps marketers generate customer referrals that go viral on social media. These referrals occur when customers connect with a brand on Facebook and then recommend the brand’s website to their friends via personal referrals or by sharing their purchases on social media. In 2014, merchants saw an increase of 18.59 percent in referral sales driven by ShopSocially’s referral marketing program when compared to 2013.
It is important to note that onsite modules from the ShopSocially platform can be embedded on merchants’ websites to impact an increase in user engagement and sales. According to ShopSocially's data, these modules drove sales for every 7th interaction in 2014, resulting in an average 14X ROI for its clients.
“ShopSocially has always strived to generate real value for marketers through continuous innovation in product and unflinching commitment towards customer’s happiness. It is very satisfying to delight our customers by repeatedly delivering a healthy ROI.” Said Samir Palnitkar, President of ShopSocially. “We are excited to carry this enthusiasm into 2015. We strive hard to fulfill and exceed customers’ expectations from our platform.”