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ShopVisible Focuses on Optimizing the Checkout

Posted on 8.24.2014

There is no doubt that the checkout experience of an e-commerce site has a significant impact on conversions, which is why ShopVisible has taken steps to improve the checkout for merchants leveraging the company’s e-commerce platform.

In its quarterly technology release, ShopVisible aims to help retailers provide a better omnichannel end-user experience with updates that include a redesigned checkout page and A/B testing improvements. The redesigned checkout page aims to reduce abandonment and increase conversions across devices (desktop, smartphone and tablet). Plus, ShopVisible has made multichannel functionality available during the checkout by enabling retailers to provide in-store pickup options and multi-ship to addresses for both guest checkout and gift messaging.

It is also important to note that ShopVisible’s updates provide retailers with enhanced multivariate testing capabilities for mobile and desktop sites. Through the updates, retailers can better optimize customer experiences based on user preferences and behaviors.

“As e-commerce site traffic increasingly comes from consumers’ various devices, our Q3 technology release promises to help our customers increase multichannel transactions,” said Josh Lloyd, chief technology officer of ShopVisible. “These checkout page enhancements and A/B testing updates enable clients to embrace omnichannel e-commerce, as well as better serve their customers and attract new audiences.”


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