Shopzilla Adds Audience Targeting Division
Shopzilla, Inc., a leading source for connecting buyers and sellers online, announced today that it is leveraging its proprietary shopping intent data, premium retail inventory, and unique position in the retail ecosystem to form a new media solutions and audience targeting division called Aisle A.
Shopzilla is adding several new features, such as enhanced audience targeting, unmatched rich media capabilities in the retail space, and unique display products to its current portfolio of advertising offerings.
“To excel in the retail landscape you must know something about a consumer’s shopping intent—from search or otherwise, explicit or implicit—and then be able to connect them with relevant products and the sellers of those products—anywhere, anytime,” remarks Bill Glass, CEO of Shopzilla, Inc. “Aisle A represents the next level in connecting buyers and sellers.”
Aisle A will feature display advertising across Shopzilla’s owned and operated shopping sites—Beso, Bizrate, Retrevo, and Shopzilla—as well as on premium partners across the web. The new partnerships extend the company’s consumer reach to over 40 million monthly shoppers across the globe. In addition, Aisle A will pioneer the company’s intent-based marketing initiative, providing highly targeted advertising solutions that allow marketers to reach qualified consumers based on what they are in-market for today as well as lifestyle and lifestage profiles defined by their shopping behaviors.