Shopzilla Evolves Into a Unified Marketing Platform, Now Connexity
Shopzilla announced it will begin combining its three marketing-centric business units under the Connexity brand name.
Connexity will join together Aisle A, the audience activation division of the company that specializes in leveraging the power of shopping data to target advertising for brands and retailers, with Bizrate Insights, Shopzilla's consumer insights and ratings/reviews division, and Connexity’s programmatic media buying platform, which Shopzilla acquired in February.
“Each month Shopzilla collects over 1 billion in-market retail data points and millions of consumer surveys. This is powerful first-party data that enables advertisers to accurately reach, engage, and convert wallet-ready shoppers making purchase decisions," says Bill Glass, CEO of Shopzilla, Inc. "With Connexity, we have created a unified platform that can analyze potential audiences, qualify them, segment them into best-performing targets, bid to acquire media, optimize against conversions and generate a complete report, all at a single dashboard.
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