Shopzilla Grabs Programmatic Pioneer Connexity
Price comparison software powerhouse Shopzilla, which operates a number of brands in the online retail sector including Bizrate, Tada, and others, announced the acquisition of Connexity, a provider of programmatic media buying and ad optimization.
The two companies, who have been partnering for the past year, will integrate Connexity's platform into Shopzilla's Aisle A division (which focuses on "audience activation") in the next few months.
“Shopzilla is in the business of connecting millions of consumers with retailers and brands, whether it’s on our owned and operated sites, our publisher network, or through Aisle A, our fast-growing audience activation division,” commented Bill Glass, CEO of Shopzilla, Inc. “We have been investing substantially in data science to build out a compelling set of audience segments for advertisers of all types – retailers, brands, and manufacturers. This capacity, combined with Connexity’s programmatic media buying platform, will give Aisle A unprecedented reach to deliver targeted audiences in scale for its marketing partners.”