Should Retailers Leverage a CRM?
"Don't I need a CRM before I can do that?"
This is a question asked daily by retailers around the world. Creating strong relationships with customers is essential in the retailing industry, so it's important to consider anything that can help drive business in order to gain even more customers.
But why are they asking this question now? The answer is simple: Retailers have never purchased a customer relationship management (CRM) tool. There was never a need for them to invest in this type of solution. Their point-of-sale (POS) system was the only system of record they needed.