Should Your Brand Get an App? [Infographic]
A mobile app, however, can, according to a Usablenet e-book on the subject, take advantage of the phone's native functionality (camera, GPS), the ability to engage while offline and the expectations of users using these devices. That said, it's a difficult decision whether to invest in a branded mobile app, as a company will want to ensure the benefits outweigh the costs.
Usablenet has put together an interactive infographic to help guide businesses when it comes to whether or not to create an app. (Note: To zoom in, click on the infographic.)