Show Me the Money
Mobile users are downloading Android apps at such a pace that Google’s Android Market may soon overtake Apple’s more established App Store in terms of sheer volume, which would be a significant achievement in a relatively short time. However, the financial rewards for Android developers pale in comparison to those earned through the App Store, which offers roughly three times as many paid apps. Mobile search firm Chomp has reported that 97 percent of Android’s app downloads in April 2011 were of the free variety, and mobile analytics provider Distimo concludes that 80 percent of Android’s paid apps have been downloaded fewer than 100 times. Are Android’s low returns discouraging developer participation, or are they the result of Apple’s stronghold on the industry’s best talent?