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Sift Through Social to Identify Leads

Posted on 7.30.2013

Sifting through social conversations to identify leads can be a daunting task, unless, that is, you are leveraging a service like LeadSift.

LeadSift has launched a cloud based software that analyzes millions of conversations across social media channels. This software not only identifies leads for its clients, but also gives each lead a metric, dubbed a LeadScore, that classifies intent. The LeadScore allows companies to target the best opportunity for their busines innitiatives.

“Signal is better than noise” said Tapajyoti Das, CEO of LeadSift. “We cut through the noise of static keyword searches to track and find relevant opportunities for brands to have targeted engagement with customers. After months of caffeine, coding and feedback from beta testers, we have created a unique tool that allows brands to engage in helpful ways with the people online that matter to them.”

LeadSift’s natural language processing software users more than 50 signals to identify and score leads from social data, and labels them as “hot”, “warm” or “cold”. The score is calculated with a combination of semantic analysis of users’ posts and domain knowledge. For example, someone saying “I need a car” would be scored lower than someone who mentions a specific brand, like “I want a VW Jetta.” This is because naming a brand typically means someone is further along in the buying process as the expressed intention is more precise.

Moreover, LeadSift analyzes historical conversations from a user’s public social profile to further qualify each potential lead. In addition to past posts, LeadSift leverages other available data, such as LinkedIn profiles, to extract demographic information and predict the buying power of the consumer. For example, a consumer who is looking for a new car, has a job and owns a house would receive a higher LeadScore than someone who is looking for a car but unemployed.

“Most companies are already looking for leads via social media and may even have a specific employee that spends timeless hours everyday searching for these leads,” said Sreejata Chatterjee, COO of LeadSift. “The LeadSift platform takes the pain out of finding leads and allows companies to put those hours in actually building relationships and growing their businesses. Through our work with our beta testers, we were able to create a platform that allows companies to find leads globally or right in their backyard.”

It is also important to note that the LeadSift technology has been integrated into HootSuite’s App Directory, allowing users of the social dashboard to find and classify leads.

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