Simplifying Mobile Decision Making with appFigures for Adobe Analytics
App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marketing performance, and additional data they can use for future mobile decision making.
Users of Adobe Analytics will essentially be able to access to app store performance insights from appFigures, alongside their other mobile marketing data. App marketers will be able to see the number of downloads, revenue, returns, ranks, ratings and more in real-time. Plus, the integration will provide Adobe Analytics business customers with unmatched app store data from more than 30 different data sources, including all major app stores (iOS App Store, Google Play, Amazon Appstore and Windows) and over 20 unique ad networks, such as Apple’s iAd and Google’s Admob.
"We built appFigures to help businesses and mobile developers make smarter and better decisions,” said Ariel Michaeli, co-founder and CEO of appFigures. “Like us, Adobe understands the value of data that can drive actionable insights and positive business outcomes. Integrating our app store data directly into Adobe Analytics empowers app makers, giving them a full, 360-degree view of all of their mobile data in one place. This will help them make the best possible decisions to meet mobile performance objectives and goals.”