Simplifying Programmatic Ad Reporting
Digital advertisers are increasingly focused on measuring attribution (as well as the return on their spend) for their campaigns and technology solutions are doing what they can to provide insights on-demand.
Programmatic advertising provider Simpli.fi, for example, has launched a new real-time reporting and analytics suite to provide its clients with deeper campaign-level insights for localized and personalized campaigns..
In addition to offering up direct access to a rich set of data, the reporting suite, which resides within Simpli.fi's user interface, will provide advertisers an opportunity to track conversions by targeting and conversion fences, schedule reports for automatic delivery, and create visualizations to make data easier to explore in general.
“Simpli.fi’s use of unstructured data provides more granular targeting and improved performance on highly localized and/or personalized campaigns. Another benefit of unstructured data is that it enables our customers to gain deeper insights into audiences and campaign performance,” said Frost Prioleau, CEO of Simpli.fi.
“As more and more clients look to measure attribution and ROI for their programmatic campaigns, our new Reporting and Analytics Center makes it easier than ever to do so quickly and efficiently.”