Simplifying Responsive Email Development

Email has long been an essential digital marketing channel but designing a message that appears consistently across devices (desktop, mobile) and inboxes has become quite complicated.

Fortunately, that is beginning to change. 

Digital marketing solution Informz, for example, recently released a new email designer that it claims can help organizations create responsive emails that will render consistently on all email platforms (Gmail, Outlook, etc.) and devices (desktop and mobile). That's quite difficult to do with HTML as it stands so it is an impressive claim that a system could achieve it.

Such a promise could greatly reduce the time it takes to create emails and reduce (if not eliminate) problems that senders often have in terms of getting their emails to render in the professional manner that they want. 

“Based on my conversations with hundreds of Informz users each year, I know that content rendering across different platforms – especially mobile – is one of their biggest challenges,” said Joe Tyler, CEO at Informz. “Our new approach lifts the design burden off marketers’ shoulders, allowing them to instead focus on creating great content – while producing an email that looks great on any device, without any extra work.”