Simply Measured Secures $20M Series C Funding Round

Social media analytics and measurement solution Simply Measured recently announced a $20 million Series C round of funding led by Trinity Ventures with participation from Bessemer Venture Partners, Four Rivers Group, MHS Capital and other existing investors.

The investment will allow the company to accelerate growth and continue its ongoing product expansion.

"Simply Measured is setting a new standard in the social media measurement space by empowering marketers to visualize all of their social data in one place and analyze the effectiveness of their social campaigns," said Karan Mehandru, General Partner at Trinity Ventures. "We see reporting and analytics as a 'must have' component of social media marketing and, in turn, for the broader marketing function.

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There is tremendous opportunity for further growth and we look forward to working with the Simply Measured team to help marketers leverage their social media strategy in practical and meaningful ways to improve customer acquisition, engagement, retention and support."

Simply Measured provides enterprise-level insights from social media networks including Facebook, Twitter, Instagram, LinkedIn, and others, compiling the information into visual dashboards that can be shared within an organization. With more than 40 unique customizable reports available, Simply Measured makes it simple to measure, analyze and share information.

Used by over 35 percent of the Interbrand 100, Simply Measured serves a wide variety of brands including Kia Motors, Pepsi, American Express, Billboard, Samsung, Chipotle and the Super Bowl Champion Seattle Seahawks.