Sitecore Takes on Goliaths of CMS World
Content management systems (CMSs) have come a long way since the early 2000s, when they were primarily used for publishing content. Today, enterprises need – and therefore demand – that their CMSs do more, whether that’s catering to a hyper-mobile audience, delivering personalized experiences or driving revenue across channels.
Sitecore has been on the forefront of CMSs’ dramatic shift and was recently named a leader in Web Content Management Systems Q1 2015 by Forrester Research, Inc. Receiving 4 out of a possible 5 points in 19 categories (including API, partner and mobile strategy, product revenue growth, analytics and marketing suite integration), Sitecore has kept pace, and in some cases surpassed, with major players like Oracle, HP, SDL and Adobe.
Sitecore believes its ability to compete against "goliath" type companies is a testament to its product.
“For nearly 15 years, we’ve helped marketers communicate with customers as they transform their brands,” said Nate Barad, director of product strategy, Sitecore. “We’ve listened and responded to marketers’ needs and helped them achieve their goals in the digital information age. Our ability to quickly respond to trends like interactive media, user-generated content, personalization, social media, globalization and mobile — while providing the right tools and support — has set us apart from the pack.”
The Forrester acknowledgement came on the heels of its Sept. 2014 release of Sitecore Experience Platform Version 8.
“Now, at the click of a button, marketers receive recommendations about how to best serve up content based on each user persona,” said Barad. “Sitecore 8 combines our suite of offerings across commerce, social and mobile to provide marketers with a complete platform to develop consistent experiences across channels.
“Sitecore 8 automatically optimizes and tests, creates customer segments, and writes and suggests rules — all based on a marketer’s goals for his or her customer experience program. This positions the marketer to act on a recommendation, which goes far beyond ‘what to do next.’ Sitecore recommends the best next action for engaging a particular customer.”
The release of Sitecore 8 undoubtedly attributed to Sitecore's 35 percent growth this past year. Sitecore now serves nearly 4,500 customers, including L’Oreal, easyJet and Carnival Cruises.